Likes are easy… but how do you get sales on Facebook?

“EdgeRank is an algorithm developed by Facebook to decide what is displayed and where, in the News Feed.” Most people who use Facebook to promote their business do not know about or understand EdgeRank.   Did you ever wonder why some stories make it in to your news feed and some don’t? Have you seen … Continue reading →

If you think social media will not work for your business… think again …

  It doesn’t really matter what your business is you can use social media to drive revenue. If you sell to the public you have a great opportunity to engage with them and create interest in your company and thus revenue. If you sell to business then you can use LinkedIn and other business sites … Continue reading →

Which, What and How or Social Media for Business

I recently posted an article regarding the finer points of using Twitter. In the past I have written on how to get leads from Facebook and how to generate B2B sales from LinkedIn. But until now I have only posted on how to use Twitter and not why… At CR4L we have a variety of … Continue reading →

Is Google+ Worth The Effort and If Not What Is?

Is Google+ Worth The Effort and If Not What Is? Is Google+ important for your SEO and rankings You may have noticed lately a lot of articles, press releases and blog posts about Google+. I have seen several blog posts saying how easy Google+ is to use and how important it is. But these just … Continue reading →

Do You Have A Strategy For Negative Feedback/Comments In Your Social Media Plan?

Do You Have A Strategy For Negative Feedback/Comments In Your Social Media Plan? What happens when someone complains or gives negate feedback online? Are you prepared for the inevitable? Social media is a powerful medium and it can work for you and it can work against you. As the saying goes “a reputation takes a … Continue reading →

Is 2014 Set To Be The Year Of Mobile Marketing? – new figures suggest that it is…

Mobile Marketing Is Essential To Success in 2014 The trend is clear as more people initiate research on their mobile and then follow up with a purchase… Consumers spend more than 15 hours a week on mobile research Mobile research starts with search Location proximity matters to mobile customers More than half of mobile consumers … Continue reading →

How To Get Business Development Funding To Pay For Your Marketing and Website

I have been in business in Europe for many years. I have applied for grants and funding on several occasions. But without much success so I was very pleased to find out about a couple of schemes that are actually available now, and actually have been granted to businesses and you can almost certainly get … Continue reading →

MakeThe Most Of Data Catchment With Quality Follow-Up Emails

It is so important to have data catchment on your website. If not the home page in several other places. After all its hard work getting targeted traffic in the first place, so once they visit you want to capture their details. But that is not the end of the matter… Statistically people need another … Continue reading →

Black Friday or Cyber Monday – is your business taking advantage?

Chaos last Friday in Asda stores in the UK as they adopt Black Friday offers such as their parent company Wal-Mart does in the US. Fights broke out over hugely discounted TVs and Tablets and general chaos reigned for a short while. This week starts with Cyber Monday which is supposed to be the start … Continue reading →

FREE 5 Step Google Traffic Booster For Inbound Marketing

Get leads literally sent to your inbox every day of the week… Have you tried blogging and article marketing but struggled to make it work? One of the most difficult things is to find where to engage with potential purchasers. Where do you post the comments, articles and blogs? How do you stay relevant and … Continue reading →