“EdgeRank is an algorithm developed by Facebook to decide what is displayed and where, in the News Feed.”
Most people who use Facebook to promote their business do not know about or understand EdgeRank.
Did you ever wonder why some stories make it in to your news feed and some don’t? Have you seen a lot form one friend but little from others? This is all controlled by Facebook and the EdgeRank algorithm.
In simple terms if Facebook sees that we interact with a post it ranks that post higher and then the next post from the same person is more likely to get further up our news feed. So if we interact a lot with one persons posts we will see them a lot more as Facebook assumes that is what we want.
This is all well and good as we don’t want our news feeds to be cluttered with nonsense. However it has dire consequences for our business pages.
Getting likes is the easy part
Getting likes for our Facebook business page can be quite easy. But then what and what are they really worth?
Once someone has liked your page you may think that they will then see your messages and you will have the chance to sell to them. Not so, at least not so in the long term.
If you want your posts to be seen you need to have a good EdgeRank. This means you have to engage with your audience and get them to interact with your posts. If you can get your fans to like your posts, or better still comment on them, your EdgeRank will go up and your posts will be displayed more and more prominently.
Little, by little, by little and Offer!
To get seen and get a good EdgeRank you need to post non commercial posts and stuff people will like and interact with. Gary Vaynerchuck’s book Jab, Jab, Jab, Right Hook goes in to detail on how to achieve this and I recommend picking up a copy if you want to get the best results.
In short you need to offer value and engaging content again and again. Pictures people can like, useful information, fun facts to share and so on. Then once in a while you can pop in a relevant sales message.
If your content has been good and people have interacted with it then your sales poets has a much better chance of being seen and getting results. How you design your sales posts is equally important and make sure it is relevant and has a clear and easy call to action.