Posted in October 2012

3 Questions Content Producers Must Answer

3 Questions Content Producers Must Answer

This article was wrtitten by Charlie Gilkey. Have you ever read a non-fiction book that was so poorly structured that you couldn’t finish it, because you were constantly confused about what you were supposed to be learning? I know I have. And I know that my not being able to finish it or not learning whatever … Continue reading

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

This article was written by by Magdalena Georgieva. In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more. All of these different … Continue reading

7 Targeted Social Networks Niche Marketers Should Try

7 Targeted Social Networks Niche Marketers Should Try

This article was written by Rachel Sprung. You’re probably always hearing about the most popular, mainstream social networks — Facebook, Twitter, LinkedIn, Google+ — and how you can use them for business. That’s because these networks attract such a wide range of users, that it’s easy for the majority of marketers to have success connecting … Continue reading

Could Bad SEO Bring Down Your Business?

This article was written by Sonia Simone. We’ve been telling you for awhile now that the old-fashioned “black hat” SEO doesn’t work. The evolution of SEO means that keyword stuffing, buying links, content spinning, and other shady practices just don’t pay off the way they used to. But Marie Haynes wrote a terrific piece over … Continue reading