How to Beat 7 Common Self-Publishing Fears

This article was written by Ali Luke.
Maybe you’ve watched other bloggers launch their ebooks, and you want to do the same — but something’s holding you back.You probably already know the benefits of publishing an ebook …

  • Establishing yourself as an expert author
  • Finally making real money from your blog
  • Creating a low-priced product to draw new customers in

You keep telling yourself that you will write an ebook someday … just not yet. And it’s almost certainly the case that one of the seven common fears in this article is holding you back.

Staying stuck isn’t any fun, so let’s get right to it …

Fear #1: I’m not ready

This is the biggest worry I hear from bloggers: I’m not ready.

All too often, the bloggers saying this are more than ready.

They’ve been blogging for six months, or a year, or longer.

Or they’re subject matter experts.

Or they’ve been writing for years or even decades.

Even if the longest thing you’ve written so far is a blog post, you probably are ready (or at least a lot closer to ready than you think).

Tip: Pick a date when you will begin your ebook, however unready you feel. Put it in your calendar.

Fear #2: I don’t know what to write about

This fear comes in two forms:

  • I have no ideas at all
  • I have so many ideas, I don’t know which to pick

The best way forward is to ask your audience.

Give them a list of your potential ideas and ask them to vote on their favorites. Even better, ask them what they’re struggling with, using open-ended questions.

Tip: Though open-ended questions are always best, you can use SurveyMonkey to run a multiple choice survey — it’s free at the basic level, and quick and simple for your audience to use.

Fear #3: Nobody will buy it

No writer wants to pour weeks of work into an ebook … only to find that sales are zero (or as close as makes no difference).

I can’t guarantee that your readers will buy your ebook. But if you’ve written what they want to read (see #2) instead of what you think they want, they’re very likely to snap it up.

You don’t have to sell hundreds of copies during your launch, either. Ebooks never go off: they can stay on a virtual shelf for months or years, bringing in regular income.

Tip: Don’t spend months and months on your ebook. Write something short, and aim to complete it within a couple of months — or try the 30 Day ebook plan here.

Fear #4: It won’t be good enough

Perhaps you’re worried you don’t know enough. Perhaps you think your writing isn’t up to scratch. This fear is one that pretty much every first-time ebook writer suffers. (And plenty of umpteenth-time writers still find it hard to beat.)

Remember, your ebook doesn’t have to be the last word on your subject.

In fact, it’s much better (for you and your audience) to write an ebook that tackles one single topic — not one that aims to be the only ebook they’ll ever need.

Also, you don’t have to go it alone.

Maybe there are a couple of chapters in your plan that fall outside of your personal experience. You can research those, interview an expert, or even ask someone else to contribute text for them.

Tip: Ask fellow writers, or some members of your audience, to act as “beta-readers.” Get them to comment on your draft, and use their comments and suggestions to improve it.

Head her rest of this article here, at


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