Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

This article was written by Anum Hussain.

Visual content has become one of the most desirable types of content — because it’s so darn easy to consume. But it’s not enough to just create beautiful, funny, engaging visual content … marketers are now wondering where the best place to promote that visual content is.

Just about every major social network allows marketers to share visual content in some capacity, but that doesn’t necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.

Until now, it’s seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn’t it?

It did to us. So it got us thinking … which is the better social network for promoting visual content? Pinterest, or Facebook? I’m sure you’ll come up with your own opinion, but let’s evaluate both sides of the coin right now and see if we can’t figure this thing out, using some fascinating statistics as fodder for our debate.

98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account.

Facebook has over 900 million active users — 500 of whom are estimated to use Facebook daily. Meanwhile, Pinterest has over 10 million users, 98% of whom have a Facebook and/or Twitter account.

Clearly, Facebook has a much larger audience. And when it comes to sharing content online, you want it to reach as many people as possible. Duh. As such, Facebook’s larger active user base covers a wider spectrumof people, whereas Pinterest’s user base aligns with some really specific demographic and psychographic traits. I mean, sure, most business could be successful on Pinterest if they thought outside the box, but the fact remains the users there are certainly more apt to gravitate towards lifestyle-oriented products.

If Pinterest is so targeted, wouldn’t it then be better for your diverse visual content to be on Facebook, where it can be seen by more people … and a wider variety of people? That way if you post something more data-driven, or perhaps targeted to a male audience, you’d see greater success. And even if you posted something that would do well on Pinterest, most of those users are likely already using Facebook! So you’ll still reach them.

Winner: Facebook

Publishers who use infographics grow in traffic an average of 12% more than those who don’t.

This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media.

But this actually presents a big problem when it comes to posting infographics on Facebook: Facebook is horizontal image friendly, and square image friendly. So any image you post on Facebook can either have a nice square look, or if you make it your cover photo or use the ‘Highlight’ tool, it can be a nice horizontal image. There’s no place, however, for a clean vertical image on your business page, or in your news feed. Therefore, when you upload an infographic, you quickly see how teeny weeny it publishes …

 

infographic small fb

 

… so teeny that you can’t read a darn thing! This has left marketers to post links or a cropped version of the infographic to help pull readers in on Facebook.

On Pinterest, however, one can upload boards and boards full of infographics — and you can see them beautifully! It’s a place where people can easily pin and re-pin amazing infographic creations without having to worry about sharing a link where the user can see the rest of the infographic … or buy a magnifying glass to see what the image is about. People love browsing infographics on Pinterest so much, in fact, there are entire boards dedicated to infographics!

Winner: Pinterest

On Facebook, photos perform best for Likes, comments, and shares.

This data comes to us via HubSpot’s social media scientist, Dan Zarrella. One of the major reasons you should be using visual content is because of the power images have on increasing your reach. The more your images are shared through social networks, the more people your brand becomes visible to.

How does this play into our Pinterest vs. Facebook faceoff? Well on Pinterest, you can Like content, but that doesn’t necessarily work its way into a news feed where people actively see that others are liking the pin. The way most content is seen on Pinterest is through repins.

On Facebook, however, content that is interacted with via likes, comments or shares directly impacts its visibility in user news feeds. And on Facebook, the world’s largest social network, photos perform best. Naturally, the more images you share — and the more they are interacted with, of course — the more people yourvisual content (and your brand) reach. Pinterest is unfortunately limited to repinning.

Winner: Facebook

 

Read the rest of this article here, at http://blog.hubspot.com/blog/tabid/6307/bid/33732/Pinterest-vs-Facebook-Which-Is-REALLY-the-Better-Visual-Social-Network.aspx

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